Brook Hartnett, the CEO of Allegiance Personal Training, is on a mission to help people over forty get fit that started with helping his mom work out a few years ago. Last June, Brook opened a family-owned and operated personalized fitness business during a pandemic in East Hampton, NY, offering in-person and online options. Brook works with his mother, Dr. Katherine Mitchell, a social worker and health coach, and his brother, Denis, a recent college grad.
The company offers a 360-degree approach to integrating exercise, nutrition, and community. I am a new member of APT, and after six weeks, I am on a better track for my health, thanks to his team, who make the process much more fun than I anticipated. The family decided to use Allegiance in the name because fitness is about commitment.
Brook started working out as a teenager when he played sports and continued his athleticism in college and while in the navy After returning to the East End of Long Island, he started offering professional personal training and teaching fitness classes. In this process, he noticed the results people were getting in the one-to-ones versus groups could not be compared. Personal training offered the best outcomes but is not always accessible.
Out of that experience, Brook created his signature hybrid approach that is more affordable than having a private trainer but offers the same personalization. At APT, the customized, functional movement and full-body workout classes are kept small (2-6 people) and short (45-50 minutes). No matter who is in the class, the trainer provides each person with a specific routine based on their level and particular needs. In my case, that meant adapting the workout for my foot, shoulder, and knee issues, that are thankfully are getting better because of the workouts
His equipment approach is also minimalist, which allows his clients to replicate what is done in the gym to a home experience without complicated equipment. For example, today’s workout required a mat, two bands, free weights, and a box for step-ups. If I decided to workout with Brook online instead of in-person, I would just have to buy a box since I already have the other items at home.
In our interview, Brook and I discussed why instead of waiting to begin attending your health and exercise program after the holidays, now may be a better choice. Here are our five reasons why:
1. Now is always better than later if you are committing to something meaningful. Later may never come.
2. It provides a new way to celebrate the holidays while many of us are unable to do our regular traveling, overeating, and being a couch potato. And even if you can, it is a nice counterbalance to these holiday activities.
3. Whether you work out safely at home with an instructor online or at a local gym that adheres to the CDC guidelines, you will be providing support to a sector of the economy that sorely needs it.
4. Working out boosts your immune system and improve your chances of fighting off illnesses, including COVID-19.
5. As many are dealing with loneliness, depression, and anxiety, exercise with a group or trainer can connect you with others while improving your mental health.
Have a happy and healthy Thanksgiving.